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It’s Time for Facebook Timeline!

Posted on February 10, 2012 by digOnline

The new Timeline format for brands is here. 
Over the past few weeks we have been hard at work making sure our client’s new Facebook Timeline’s would be ready to go for March 30th or before. We knew this day was eventually coming but just when it would hit us was a mystery. Then about four weeks ago we were able to preview the new Timeline format and I must admit it had me scratching my head a little. 

However, after we played around with the new features and were able to fully grasp the new concept, we were excited for the change. While slightly inconvenient (no more landing tab) the ability to tell a brand’s story through their Facebook Timeline really appealed to me. After all, brands on Facebook are just looking to connect with their customers in a meaningful way to help create more brand awareness. Having the ability to present your story helps your customers get to know you.

While there may be certain restrictions (watch what you use the “Cover Photo” space for) the new features of Timeline are pretty great. Being able to “pin” a post to the top of your Timeline will help you keep important and timely information front and center. Milestones allow you to enter important dates in your company’s history and tell your unique story. Also, what we previously referred to as “Tabs” are now more prominent at the top of your Timeline as “Apps”.

Change is never easy but it’s inevitable. The new Timeline might take some getting used to but overall it’s a positive thing.

Check out some of the new Timelines for a few of our clients:

http://www.facebook.com/LadiesWorkoutExpressFitness 
http://www.facebook.com/CameraCanada 
http://www.facebook.com/TheMufflerman 
http://www.facebook.com/StevensExhibitDesignGroup 
http://www.facebook.com/PenguinNA 
http://www.facebook.com/CanadianGenerics 
http://www.facebook.com/HammockCanada 

Kari Rennie
Social Media Manager

Digital Internet Group


Comments (2)

Martin Allen says:
May 25, 2012 At 5:06 PM
Interesting comments. I think the timeline feature is great.

Greg Brammer says:
May 26, 2012 At 6:19 PM
Looking forward to the next blog!


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